Mainstream Vs. Alternative Media (Video)
This post deals with the group of alternative media from a assumptive point of view. It is designed to create a meaning and to differentiate different dimensions of alternative media. The post is a contribution to assumptive fundamentals of alternative media research.
The notion of alternative media as critical media is presented. Critical media product content exhibits the diminished choices of presence, antagonisms of fact, and possibilities for transformation. It questions superiority, conveys the standpoints of the oppressed and completely outclassed groups and folks and argues for the development of a co-operative modern society.
In the mass media structure, journalists are personalities who produce material, with the help of unique rules, techniques, structures, and modern advances. This system focused at educating a broader public. Educating the public in this framework means that the journalists/producers are directed at a transformation of consciousness of the open public.
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